Chemical Design is a small but well-established digital design agency based on the south coast of England. It’s expertise lies in exceptional , unique and creative design underpinned by a robust and technically strong knowledge of the industry and a clear understanding of the ever- changing relationship between consumers and suppliers in a digital world.
Having worked with Chemical Design on a number of their client projects, they approached us to produce the content for their own newly designed website, bringing the image of the company up-to-date and creating a fresh and imaginative brand.
Prospective clients were generally “non-techy” people so we created a simple and engaging tone of voice that instilled both confidence in the service offered and reassurance of a unique and creative finished product. To this end we created strong, succinct page headers, sub-headers and a company strapline that was immediately engaging to visitors and gave a powerful description of what Chemical Design does, it’s values and approach.
We re-worked much of the existing content but the biggest challenge was the creation of new content for the extensive case study section. A key marketing objective of the new website was to allow the work to speak for itself and to create engaging and content-rich case studies. This was the area which would be most powerful in communicating the range of services on offer and convey the solution-driven and client-partnership approach that characterizes Chemical Design. Working from notes supplied by the client we focused on the three areas of each project; the brief (what was required), the solution (what we did) and the benefits (what the difference was).
The result is a beautifully designed website, visually-led with beautifully crafted and personal content to match.
“Her [Little Bright Box] approach to writing content for the web is simplistic, with real understanding about the added complexities writing for the web brings. She also shows consideration for Search Engine Optimisation (SEO) – writing relevant, searchable content without loosing sight of the need to inform. Her editorial style has injected life and professionalism into our case studies” Stephen Smith, owner Chemical Design